↳ VIKING STREET MUSEUM
The Vikings have arrived.
So has the new season.
VIKING STREET MUSEUM — A Viking invasion in São Paulo streets
Scenario: One thing that distinguishes Viking is that it’s based on facts.
Insight: We’ll show people this difference by inserting iconic elements of the series and the real-life characters in their daily life.
Idea: We’ll transform bus stops into museum pieces, replicating weapons of characters and Viking warriors, with a brief description of their use in history, in the bus stop advertisement acrylic.
Result: More than 3 million people impacted and spontaneous interaction with our campaign. In addition, we approached the real history audience on which the story is based.
DATAVIKING
The battle for the throne of Kattegat has turned into an election race in the local papers.
The other news of the season hinted at what was to come. No spoilers, of course.
DATAVIKING — The successor to the throne of Kattegat elected winner by the fans
Scenario: The main plot of Vikings’ new season is the struggle for the throne of Kattegat.
Insight: Giving the fans voting power to choose their favorite candidate.
Idea: On the Instagram stories of Fox Premium, we used pools as tools for electoral research. We published the result on a fake newspaper front page with teasers of the new season.
Who do you want to see on the throne of Kattegat? Bjorn or Lagertha.
Dataviking: the run for the throne of Kattegat