LUCCA BOPP  
CW • ACD 

work    about



PLAY YOUR GAME


After the 7x1, Brazilian pride got wounded.
But it’s a World Cup year. It’s the year of remembering the weight of this yellow shirt.



Phase 1: The other side of the star.

First, we revisit our history from a new perspective: the losers' side.





Phase 2: Let’s.

Then, we reinforce a truth: what we play is what only we know how to play.





Ads




“Respect is written in four lines.”






“There’s no eraser for stories written with our feet.”



Phase 3: Ball talks.

The ball has a declaration to make.
A declaration of love.




Phase 4: It’s time

The World Cup is upon us.